Your DMS and/or CRM are repositories of customers who have already placed their trust in you. These are customers you should be able to get more service or sales business from in the future.
With that in mind, you should be keeping these customers informed of specials on an ongoing basis with regular touches.
Our dealers have found that Facebook Advertising, Email Marketing, and Direct Mail can all be great ways to communicate with this particular audience.
Using multiple marketing outlets allows you to stay in touch with your customers the way they want to be reached so that you will be top-of-mind when they are ready to buy.
Here are a couple of examples of their loyalty messaging:
The strategy is simple:
- Start with your DMS list of customers and then touch them on multiple platforms with a strategic frequency.
- Most of our customers find two email touches per month and two social media touches per week are extremely effective.
- This strategy keeps your brand and specials in front of your previous customers.
So effective that 12x ROI is a consistent measurement we see.
More importantly, you are keeping the customers that you’ve already won loyal to your brand.
