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Profit Pinched? Power Up Sales with This Smarter Strategy
Are You Feeling the Profit Squeeze? If you’re like most franchise dealers, you’re making 33% less profit per vehicle than you were just a year
Why Google Ads Matter More in a Soft Market
If you’re running a dealership in today’s climate, you already know: things are getting tight. Tariffs continue to rattle the auto market, consumer confidence is
Do Your Facebook Leads Stink? Here Are Two Big Reasons Why.
So you’re running Facebook ads, but the leads you’re getting aren’t great? Maybe they don’t respond, aren’t serious buyers, or aren’t even qualified. So what’s
How Reputation Management Gives Smaller Franchise Dealers an Advantage over Large Dealerships
In the competitive world of automotive sales, reputation management is a powerful way to attract customers and build trust. Larger dealerships may enjoy bigger marketing
Automotive Expertise: 5 Must-Knows for Agencies
Are you concerned that your agency doesn’t understand the complexities of the automotive industry? Any vendor you work with has to understand your business to
Google Changes Course on Cookie Phase-Out
Google has announced that it has changed its plan to phase-out third-party cookies again. The company had previously announced it would delay the phase-out until at least 2025 but has now backed down from their pledge to phase cookies out of its Chrome browser altogether.
8 Essential Marketing Vendors for Your Dealership
As an automotive dealer, you’re probably used to wearing many “hats” at work. You’re juggling sales, customer service, inventory management and marketing, among other responsibilities.
Choosing A Dealership Marketing Solution: Agency, Internal, or Fractional CMO
Auto dealers must stay visible online with the most accurate information about their business. But even minor contact information errors can appear on third-party listings, social media platforms, major search engines — even your dealership website. Luckily, practicing NAPU Consistency helps ensure your dealership’s information online is accurate and consistent, which can boost your customer reputation and position in search results.
Why NAPU Consistency Matters for Auto Dealers
Auto dealers must stay visible online with the most accurate information about their business. But even minor contact information errors can appear on third-party listings, social media platforms, major search engines — even your dealership website. Luckily, practicing NAPU Consistency helps ensure your dealership’s information online is accurate and consistent, which can boost your customer reputation and position in search results.