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Digital Marketing Best Practices & News for Car Dealerships
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Don’t Leave OEM Co-Op Advertising Dollars on the Table
OEM co-op dollars can help dealerships sell more vehicles—but only if your inventory marketing is aligned with program requirements. Learn how optimized merchandising, compliant listings, and targeted campaigns can help you maximize OEM incentives and avoid leaving money on the table.
How to Get High-Level Insights from Your Reviews (and Use Them to Improve Marketing Performance)
Customer reviews for car dealerships do more than build your reputation—they influence trust, ad performance, and lead generation. Learn how to turn review insights into smarter inventory marketing and attract more qualified shoppers.
Google Vehicle Feeds on Search Ads (VFSA): What Dealers Need to Know
Google is rolling out Vehicle Feeds on Search Ads (VFSA), a new feature that brings vehicle photos, pricing, and inventory details directly into search ads. Discover what it means for dealerships, why inventory quality matters more than ever, and how to position your Google Ads strategy for success.
FTC Pricing Crackdown: Why Dealers Need Consistent Pricing Across Every Channel
The FTC is turning up the heat on automotive advertising, and dealerships should take notice.
How to Pick a Domain Name That Helps You Be Found
Your domain name helps customers find you, trust you, and remember your business online. Here’s how to choose a domain name that supports SEO, avoids common mistakes, and sets your business up for long-term success.
How Dealerships Can Rank Higher on Google Maps
Boost your dealership’s Google Maps visibility by optimizing your Google Business Profile, keeping inventory consistent, earning fresh reviews, and strengthening your local online presence.
5 Sales Opportunities Car Dealers Miss Without Facebook Ads
If you’re asking, “Does Facebook advertising actually work for car dealerships?” The short answer is yes, and skipping it comes at a cost. Dealers who
Google’s AI-Powered Calling Feature: What It Means for Auto Dealers
Google’s new AI-powered calling feature is changing how car buyers research inventory and pricing. Instead of calling dealerships, shoppers can now rely on Google’s AI to gather information for them. Learn what this means for auto dealers, how it impacts your visibility in search, and what you need to do now to stay competitive in an AI-driven buying journey.
Why You Should Send Shoppers Directly to VDPs (Not Your Homepage)
Want more serious shoppers to convert online? Stop sending them to your homepage. Discover why driving high-intent traffic directly to Vehicle Detail Pages (VDPs) is the secret to reducing friction, lowering ad costs, and boosting your dealership’s sales.