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Digital Marketing Best Practices & News for Car Dealerships
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Traditional Marketing vs. Digital Marketing: What Actually Drives Sales?
Traditional marketing builds dealership awareness, while digital inventory marketing connects high-intent shoppers with the vehicles they’re actively searching for. Learn how the two approaches can work together to drive sales.
Google Local Services Ads Just Opened a New Door for Dealership Service
Google Local Services Ads give dealership service departments a new way to reach high-intent local customers while paying for leads instead of clicks. Learn how LSAs work, what dealers should track, and where they fit into your Google strategy.
Is Your Dealership Ready for AI Search?
AI is changing how car shoppers discover dealerships. Learn how accurate inventory, consistent pricing, strong reviews, local authority and a solid SEO foundation can help your dealership get found and recommended in AI search.
Don’t Leave OEM Co-Op Advertising Dollars on the Table
OEM co-op dollars can help dealerships sell more vehicles—but only if your inventory marketing is aligned with program requirements. Learn how optimized merchandising, compliant listings, and targeted campaigns can help you maximize OEM incentives and avoid leaving money on the table.
How to Get High-Level Insights from Your Reviews (and Use Them to Improve Marketing Performance)
Customer reviews for car dealerships do more than build your reputation—they influence trust, ad performance, and lead generation. Learn how to turn review insights into smarter inventory marketing and attract more qualified shoppers.
Google Vehicle Feeds on Search Ads (VFSA): What Dealers Need to Know
Google is rolling out Vehicle Feeds on Search Ads (VFSA), a new feature that brings vehicle photos, pricing, and inventory details directly into search ads. Discover what it means for dealerships, why inventory quality matters more than ever, and how to position your Google Ads strategy for success.
FTC Pricing Crackdown: Why Dealers Need Consistent Pricing Across Every Channel
The FTC is turning up the heat on automotive advertising, and dealerships should take notice.
How to Pick a Domain Name That Helps You Be Found
Your domain name helps customers find you, trust you, and remember your business online. Here’s how to choose a domain name that supports SEO, avoids common mistakes, and sets your business up for long-term success.
How Dealerships Can Rank Higher on Google Maps
Boost your dealership’s Google Maps visibility by optimizing your Google Business Profile, keeping inventory consistent, earning fresh reviews, and strengthening your local online presence.