AutoSweet Blog
Digital Marketing Best Practices & News for Car Dealerships
Choosing A Dealership Marketing Solution: Agency, Internal, or Fractional CMO
Auto dealers must stay visible online with the most accurate information about their business. But even minor contact information errors can appear on third-party listings, social media platforms, major search engines — even your dealership website. Luckily, practicing NAPU Consistency helps ensure your dealership’s information online is accurate and consistent, which can boost your customer reputation and position in search results.
Why NAPU Consistency Matters for Auto Dealers
Auto dealers must stay visible online with the most accurate information about their business. But even minor contact information errors can appear on third-party listings, social media platforms, major search engines — even your dealership website. Luckily, practicing NAPU Consistency helps ensure your dealership’s information online is accurate and consistent, which can boost your customer reputation and position in search results.
How Much Should You Spend On Marketing?
What dealer, when facing their annual budget, doesn’t look at the marketing line and wonder if they’re spending too much. Or even wonder if it’s not enough?
Five Ways For Your Dealership To Win At SEO
Today’s drivers start their car-purchasing journey online, so the value of your dealership’s website really can’t be overstated when it comes to reaching customers. For your digital content to stand out, search engine optimization (SEO) is almost a necessity. That’s why the team at AutoSweet put together five tested strategies to improve your website’s SEO. From enhancing your Google Business Profile (GBP) to incorporating local SEO best practices, the tips below are your dealership’s ticket to improved visibility in search results.
Stop Losing Ground: 6 Ways to Boost Market Share
Growing market share as an automotive dealer is challenging – it’s tough out there! There are almost 70,000 auto dealerships in the U.S., and that number is growing. Dealers need to find new customers to hit their growth targets. Here are six ways dealers can boost market share and attract new customers.
Future-Proofing Success: 2 Key Reasons Dealers Should Use GA4
To help prepare dealerships to take advantage of all that GA4 has to offer, let’s take a deeper dive into some of the best reasons why migrating to the updated platform is essential to both understanding your customer’s needs and ensuring your business’s growth.
Track, Convert, Succeed: GA4 Event Tracking for Dealerships
Effective event tracking in GA4 can significantly enhance your understanding of consumer interactions on your dealership’s website.
Maximize Your Small Marketing Budget: Google Business Profile vs. SEO
Discover 13 ways you can ensure your business is optimize for local SEO on Google by optimizing your Google Business Profile!
Navigating Choppy Waters: 10 Tips to Drive Success with Digital Marketing
Digital marketing can alleviate the pain of these challenges for automotive dealerships. Leveraging the power of online platforms and employing the right strategies can help you overcome obstacles and achieve success.