Offerings Deliver Deeper Marketing Attribution for Dealerships
COLUMBUS, Ohio, January 14, 2026 – AutoSweet, a leading digital marketing and advertising company serving the automotive industry, today announced new integrations with Fortellis, CDK’s developer platform, and AI-driven DMS platform Tekion, further expanding its ability to deliver accurate, dealership-first marketing insights powered directly by DMS data.
AutoSweet’s CDK integration is now live on the Fortellis Marketplace, marking an important milestone in a relationship that spans nearly a decade as a certified CDK partner.
The Fortellis integration represents the next evolution of that long-standing collaboration, providing dealers with secure, modern access to the data needed to measure real marketing performance.
Tekion provides auto dealers with a modern, cloud-based dealership management system that connects sales, service, finance, and customer data in one integrated platform, now available via AutoSweet’s comprehensive marketing platform.
Together, the Fortellis and Tekion integrations enable AutoSweet to deliver daily-updated, DMS-powered marketing attribution, helping dealerships clearly understand which marketing efforts are driving measurable business outcomes.
Through these integrations, dealerships gain:
- Accurate, daily-updated attribution powered by DMS data
- Transparent ROI reporting across Facebook Ads, email campaigns, and other digital marketing efforts
- Matchback reporting that connects marketing engagement to sales, service visits, lead actions, and revenue
- Clear visibility into which campaigns drive results, enabling smarter budget allocation
- Stronger customer lifecycle insights through enriched, dealership-owned data
“For too long, dealers have had to rely on incomplete or disconnected marketing data,” said AutoSweet President Chris Lentz. “Our integrations with Fortellis and Tekion give dealers a clearer, more trustworthy view of what’s actually driving sales and service revenue. This is about turning data into confidence in marketing decisions, spend, and strategy.”
These integrations strengthen the broader automotive retail ecosystem by pairing secure data handling and reliable syncing with actionable, real-world reporting, helping dealers maximize every marketing dollar.
AutoSweet remains committed to supporting the industry’s shift toward connected, data-driven solutions that put dealerships in control of their data and their results.
About AutoSweet
AutoSweet is a Columbus, Ohio-based digital marketing and advertising firm that helps car dealerships nationwide drive quality website traffic, convert leads, and match back offline sales from their online advertising. The company’s primary focus includes Facebook and Instagram advertising, Google dynamic inventory search ads, Google display advertising, dealer websites, automotive email marketing, used vehicle classified advertising, and reputation management. Learn more at www.autosweet.com.
Source: AutoSweet LLC
For More Information: Contact Margaret Standing, Standing Communications at [email protected].
