Tips From The Official Facebook Marketplace Photography Guide

Showcase Your Vehicles This Summer Like Never Before!

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Smile for the camera! There are a ton of great ways to make sure you’re showcasing your vehicles properly.

Here are a few favorites picked by the AutoSweet Agency Design Team:

The more photos the better, think 15 or more!

Make sure the vehicle is the primary focus without any distractions on the side or in the background of the photo

Start with the exterior then move to the interior, create a flow as if the customer were actually walking around the vehicle

Highlight special features like sunroofs, sound systems, heated seats, and more!

Try to take images that are a minimum of 720p or higher and are not blurry

Watch out for glare! The sun can lead to harsh, distorted images that could ruin the viewing experience for some

At the same time, look out for distracting shadows

Be transparent, if there is noticeable wear and tear call attention to it, so the prospect finds you trustworthy from the beginning

Free downloads below, there’s even more to learn!

How Much Should You Spend on Marketing? Right Size Your Dealership's AD Budget

What dealer, when facing their annual budget, doesn’t look at the marketing line and wonder if they’re spending too much. Or even wonder if it’s not enough?

Digital marketing can alleviate the pain of these challenges for automotive dealerships. Leveraging the power of online platforms and employing the right strategies can help you overcome obstacles and achieve success.

Considering turning off your marketing because your sales are slow?

Your digital marketing efforts are critical, even when the market is soft. Instead of slashing marketing budgets, it’s crucial to explore alternative cost-cutting measures.