We’re proud to share that AutoSweet’s President Chris Lentz was recently featured in an Executive Spotlight interview on AutoSuccess Magazine’s YouTube channel.
In this engaging episode, Chris sat down with host Brian Ankney to dive deep into a topic every automotive dealer should be thinking about: how to unlock the full potential of first-party data to drive smarter marketing and better results.
Why First-Party Data Matters Now More Than Ever
As third-party cookies phase out and digital privacy expectations rise, the value of first-party data—the data your dealership collects directly from your customers—has never been greater.
In the podcast, Lentz explains how using this information effectively allows dealers to personalize marketing efforts, improve ROI, and build long-term customer relationships.
Lentz also outlines how dealerships can use data from their CRM, DMS, and service records to create targeted campaigns, like sending timely service offers based on a customer’s actual vehicle and service history.
These campaigns aren’t just more effective; they also show customers you understand their needs, which builds trust and loyalty.
Measuring What Matters with ASC Standards
Another key takeaway from the conversation is the importance of standardized tracking. Lentz highlights the role of the Automotive Standards Council (ASC) and how their newly developed event tracking standards (like form submissions, service appointments, and video views) give dealerships clearer insights into what’s working–and what’s not– on their websites.
By integrating these standards into your analytics and tying them to transactional data from your DMS, dealers can gain deeper, more accurate performance metrics. That means better marketing decisions and more confident ad spending.
A Must-Watch for Dealers Looking to Maximize ROI
If you’re looking to elevate your dealership’s marketing strategy, this is one podcast episode you don’t want to miss. Lentz shares real-world experience, practical insights, and a clear path forward for any dealership looking to harness their data more effectively.
Watch the full interview here.
Read the AutoSuccess Magazine blog recap here.
While you’re there, don’t forget to like, share, and subscribe to the AutoSuccess channel for more valuable conversations around digital marketing, dealership management, and emerging industry trends.
Harness Your First-Party Data for Results
Your data is one of your dealership’s most valuable assets. Use it to market smarter, not harder.
Want to learn more about how AutoSweet can help you put your customer data to work? Contact us to schedule a demo or talk with our team.
Learn more today by downloading our free Car Dealer’s Advertising eBook and get 5 proven ad strategies for reaching car shoppers!
