Are You Feeling the Profit Squeeze?
If you’re like most franchise dealers, you’re making 33% less profit per vehicle than you were just a year ago. According to Cox Automotive, while the automotive industry returned to some normalcy in 2024, new economic pressures are creating uncertainty. High interest rates, increased inventory, and looming tariffs shrink margins. Dealers are feeling the pinch.
Selling just one or two more cars per month could help offset those losses, but how do you make that happen without overspending on marketing?
The key isn’t to spend more—it’s to spend smarter with conquest email marketing.
The Hidden Costs of Traditional Marketing
Many dealerships still rely on expensive, outdated marketing methods that drain their budgets and don’t deliver measurable results:
To make matters worse, many marketing agencies charge high flat fees but can’t prove their impact on actual sales. If you’re spending money on advertising but don’t know how many cars you’ve sold because of it, you’re not optimizing your marketing budget.
The Smarter Strategy: Conquest Email Marketing
Instead of blindly spending on marketing, AutoSweet helps you target real car shoppers who are actively looking for a new vehicle.
Here’s how conquest email marketing works:
- Target the Right Buyers – AutoSweet builds a custom audience based on buyers who match the profile of your best past customers, authenticated by your DMS, ensuring your emails reach high-intent prospects.
- Reach Shoppers Before They Start Looking – Automotive consumer behavior shows that buyers spend 60-100 days in-market for a vehicle. That time actually increased in 2024. Conquest email marketing introduces your dealership before they enter the consideration phase, keeping your brand top-of-mind when they’re ready to buy.
- A Fraction of the Cost – Compared to TV ads, direct mail, and paid search, email marketing is a more affordable, high-ROI alternative.
- Exclude Existing Customers – Unlike traditional ad platforms, AutoSweet removes your current customers from conquest email campaigns so you’re only spending money to reach new buyers.
Track Real Car Sales, Not Just Clicks
One of the biggest problems with traditional marketing is that it’s hard to track actual vehicle sales. AutoSweet eliminates that uncertainty with real, measurable results.
- DMS-Integrated Tracking – Unlike other marketing vendors, AutoSweet connects directly to your dealership’s DMS to track authenticated offline sales.
- Transparent Reporting – See exactly how many emails were sent, opened, clicked, and—most importantly—how many vehicles were sold as a result of your campaign. Track ROI 24/7 in real time on AutoSweet’s transparent dashboard.
Stop Wasting Money, Start Selling More Cars
If shrinking margins are putting pressure on your dealership, it’s time to rethink your marketing strategy. Instead of throwing money at high-cost advertising channels with uncertain ROI, AutoSweet’s conquest email marketing helps you spend less and sell more.
- Target the right buyers before they start shopping.
- Reach more customers for less with cost-effective email marketing.
- Track real car sales and measure campaign success with transparent reporting.
Want to learn how AutoSweet can help you sell more cars efficiently? Download our free guide: The Car Dealer’s Email Marketing Power Pack, and get three proven email templates designed to drive sales for new, pre-owned, and repeat buyers.
