AutoSweet Blog
Digital Marketing Best Practices & News for Car Dealerships
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How to Target Customers with High-Intent Search Terms
Not every Google search signals a shopper who’s ready to buy. Learn how dealerships can identify high-intent search terms for new vehicles, financing, trade-ins and service, and use them to attract more qualified leads and make smarter use of their advertising budgets.
Your Dealership’s Online Reputation Is Changing, Whether You’re Watching or Not
Your dealership’s online reputation keeps changing, even when you’re not watching. Learn why reviews, listings, responses and competitors require ongoing reputation management.
Traditional Marketing vs. Digital Marketing: What Actually Drives Sales?
Traditional marketing builds dealership awareness, while digital inventory marketing connects high-intent shoppers with the vehicles they’re actively searching for. Learn how the two approaches can work together to drive sales.
Google Local Services Ads Just Opened a New Door for Dealership Service
Google Local Services Ads give dealership service departments a new way to reach high-intent local customers while paying for leads instead of clicks. Learn how LSAs work, what dealers should track, and where they fit into your Google strategy.
Is Your Dealership Ready for AI Search?
AI is changing how car shoppers discover dealerships. Learn how accurate inventory, consistent pricing, strong reviews, local authority and a solid SEO foundation can help your dealership get found and recommended in AI search.
Don’t Leave OEM Co-Op Advertising Dollars on the Table
OEM co-op dollars can help dealerships sell more vehicles—but only if your inventory marketing is aligned with program requirements. Learn how optimized merchandising, compliant listings, and targeted campaigns can help you maximize OEM incentives and avoid leaving money on the table.
How to Get High-Level Insights from Your Reviews (and Use Them to Improve Marketing Performance)
Customer reviews for car dealerships do more than build your reputation—they influence trust, ad performance, and lead generation. Learn how to turn review insights into smarter inventory marketing and attract more qualified shoppers.
Google Vehicle Feeds on Search Ads (VFSA): What Dealers Need to Know
Google is rolling out Vehicle Feeds on Search Ads (VFSA), a new feature that brings vehicle photos, pricing, and inventory details directly into search ads. Discover what it means for dealerships, why inventory quality matters more than ever, and how to position your Google Ads strategy for success.
FTC Pricing Crackdown: Why Dealers Need Consistent Pricing Across Every Channel
The FTC is turning up the heat on automotive advertising, and dealerships should take notice.