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Digital Marketing Best Practices & News for Car Dealerships
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Why You Should Send Shoppers Directly to VDPs (Not Your Homepage)
Want more serious shoppers to convert online? Stop sending them to your homepage. Discover why driving high-intent traffic directly to Vehicle Detail Pages (VDPs) is the secret to reducing friction, lowering ad costs, and boosting your dealership’s sales.
Here’s Why Q1 Is the Best Time to Win Used Car Buyers
Q1 is when used car demand starts building fast. Buyers begin researching in January and February, tax refunds push them to act, and falling used prices plus improving financing make pre-owned the smart value play. This post breaks down why dealers who promote used inventory early, especially optimized VDPs, win more sales once shoppers are ready to buy.
AutoSweet Announces New Integrations with Fortellis and Tekion
AutoSweet expanded its marketing platform with new Fortellis and Tekion integrations, helping dealerships connect DMS data to real marketing outcomes with daily-updated attribution, matchback reporting, and transparent ROI insights.
How to Get the Most Out of Your Customer List for Car Dealership Marketing
Every dealership has a list of customers and prospects, but not every dealer uses that list to its full potential. A well-managed customer list is
How to Automate Year-End Offer Updates for Your Dealership with AutoSweet
AutoSweet’s Offer Management platform helps dealerships keep up with fast-changing year-end OEM incentives by automating updates across ads, banners, and website creatives. Stay accurate, compliant, and first to market without the manual work.
How to Fix Your Dealership’s SEO After a Name Change
When a dealership changes its name, SEO rankings often drop because Google still recognizes the old brand. Learn how to fix your SEO fast by updating content, setting up redirects, and improving local search. AutoSweet helps dealerships recover visibility and protect leads after a rebrand.
Cut Costs, Not Results: Smarter Auto Marketing Spend
How auto dealers can benchmark smarter and save more with fractional support:
If you’re like most dealers, you’ve probably asked yourself: Am I spending too much on marketing? Or not enough? The answer isn’t whether you should spend more or less. It’s about how to spend smarter.
Track Car Shopper Behavior on Your Dealership Website
As an automotive dealer, you’re probably used to wearing many “hats” at work. You’re juggling sales, customer service, inventory management and marketing, among other responsibilities.
How Dealers Can Win with First-Party Data – Insights from AutoSweet’s President
We’re proud to share that AutoSweet’s President Chris Lentz was recently featured in an Executive Spotlight interview on AutoSuccess Magazine’s YouTube channel. In this engaging